Eshgh Pendant, openwork Nastaliq calligraphy of the Persian word for love, 9ct gold, Silux London

Sarv, the slender cypress of Persian gardens, in solid 9ct yellow gold.

Eshgh Pendant

Discover Eshgh Pendant
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MUSEUM-QUALITY MATERIALS

E-F Diamonds | Sapphires | Rubies | Ethically Sourced

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Birmingham Craftsmanship

250+ Years of UK Goldsmithing | Hallmarked Assurance

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Made to Order

Each Piece Crafted for You | 3-6 Weeks Creation Journey

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Bespoke Service

Personal Design Consultations | Online & In-Person

Explore Our Collections

Persian heritage, British craftsmanship, wearable art

Birmingham Jewellery Quarter heritage and craftsmanship

From Persian Mines to Birmingham Benches to Your Hands

I'm Hamed Arab Choobdar, a Persian-British designer continuing 5,000 years of goldsmithing tradition.

Raised on Isfahan's architectural masterpieces, Persian paradise gardens, and the design traditions of the Silk Road, I create jewellery that honours my heritage while celebrating the interconnected cultures that shaped it.

Every design references specific art history: miniature paintings, paradise gardens, Muqarnas vaulting. Every gemstone is hand-selected. Every piece is brought to life in Birmingham's historic Jewellery Quarter, where Eastern heritage meets 250 years of British goldsmithing excellence.

This is wearable architecture for the culturally curious, collectors who value design heritage as much as beauty.

Read My Journey
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Your Personal Designer-Jeweller

Bespoke Commissions from £1,500

Every bespoke piece begins with your story:

ONLINE CONSULTATIONS

45-minute video calls where we explore your vision, Persian heritage connections, and design possibilities. Perfect for clients worldwide.

IN-PERSON APPOINTMENTS

Meet me in Birmingham for an intimate design session. Handle gemstones, review design sketches, and co-create your piece.

YOUR JOURNEY:

• Initial consultation (complimentary)

• Design proposal with Persian cultural story

• 2-3 sketch refinements

• 6-8 week creation in Birmingham JQ

• Lifetime relationship and care

From engagement rings with Rumi's poetry to family heirlooms with Persian symbolism, your narrative, my heritage, Birmingham's craft.

Book Consultation (Free)
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From Our Collectors

As a British-Iranian, I've struggled to find jewellery that honours my heritage without cliché. Hamed's Golestan pendant carries my grandmother's favourite Hafez poem inside. It's not just beautiful, it's my story.

Parisa M.
Harf Pendant, 2026

The consultation felt like sitting with an old friend who happens to be a museum curator and master jeweller. My engagement ring draws on Persian design traditions that Hamed brings to life with such care. It's an heirloom from the moment I received it.

James & Aisha K.
Bespoke Engagement Ring, 2026

I visited the British Museum's Persian galleries and wanted something to carry that beauty daily. Silux London delivered exactly that, wearable art with intellectual depth.

Dr. Margaret S.
Golestan Rose Earrings, 2026

Bespoke Design Consultation

Meet Sara

Sara is your personal design consultant. Tell her your vision and she will guide you from idea to finished piece.

Begin Your Consultation

Voice-guided · Personalised · Free