The Jewellery Quarter
When I chose where to bring Persian heritage into contemporary jewellery, the answer was clear: Birmingham's historic Jewellery Quarter.
For over 250 years, this square mile has been home to Britain's finest goldsmiths, silversmiths, and jewellers. The same benches, tools, and techniques that crafted jewellery for Victorian royalty now shape Persian turquoise and architectural gold into wearable art.
This isn't just a workshop. It's a living museum of British craftsmanship, where my Persian designs meet the precision and excellence Birmingham is renowned for worldwide.
From Neyshabur to Birmingham
Persian Materials
I travel to Neyshabur's ancient turquoise mines, where the same families who supplied Persian emperors continue their 5,000-year tradition. Each stone is personally selected.
British Craftsmanship
These Persian materials arrive at Birmingham workshops, where master goldsmiths with decades of experience transform rough stones and raw gold into sculptural jewellery.
UK Hallmarking
Every piece is hallmarked at Birmingham Assay Office, guaranteeing metal purity and British quality standards since 1773.
Your Hands
The final piece carries both Persian heritage and British excellence, a true fusion of East and West.
Museum-Quality Standards
Precious Metals
All pieces use sterling silver (92.5%), 9ct gold (37.5%), or 18ct gold (75%) minimum. Every piece is UK hallmarked for guaranteed purity.
Stone Setting
Persian turquoise requires specialist bezel setting to protect the stone. Birmingham's master setters bring decades of experience to each piece.
Hand Finishing
While some components may be cast, every piece is hand-finished in the Quarter. Polishing, texturing, and final assembly happen here.
Quality Control
Before any piece leaves Birmingham, it undergoes rigorous quality checks. I personally inspect each signature and prestige piece.
Preserving British Heritage
By choosing Birmingham, Silux London supports a fragile ecosystem of specialist craftspeople.
The Jewellery Quarter has lost many workshops to redevelopment. Each piece we create helps sustain the master engravers, stone setters, polishers, and goldsmiths who keep British jewellery heritage alive.
This mirrors my mission with Persian heritage: preserving ancient craft through contemporary demand. East and West, united in the fight to keep artisan traditions alive for future generations.
East Meets West in Gold
Persian artistic vision, Birmingham precision.
Ancient materials, British excellence.
My heritage, your treasure.
