Privacy Policy حریم خصوصی

I'm Hamed Arab Choobdar, founder of Silux London. We are a British fine jewellery brand rooted in authentic Persian heritage, creating architectural, sculptural pieces that trace the legendary Silk Road.

This privacy policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you have any questions about how we handle your personal data, please contact us using the details above.

To create your Persian heritage jewellery and provide our bespoke service, we collect the following information:

1. Information You Provide Directly

• Contact Information: Name, email address, telephone number, shipping and billing addresses
• Account Information: Username, password (encrypted), communication preferences
• Purchase Information: Order details, payment information (processed securely by our payment providers), jewellery preferences (metal type, gemstone choices, sizing)
• Bespoke Design Consultations: Personal design requests, cultural stories you wish to incorporate, Persian poetry or calligraphy preferences, budget information, special occasion details
• Communication: Messages, emails, consultation notes, customer service interactions
• Marketing Preferences: Newsletter subscriptions, communication opt-ins/opt-outs

2. Information Collected Automatically

• Technical Data: IP address, browser type and version, device information, operating system
• Usage Data: Pages viewed, time spent on site, products viewed, search queries, referral sources
• Location Data: General location based on IP address (country/city level)
• Cookies & Similar Technologies: See our Cookie Policy below

3. Information from Third Parties

• Payment Processors: Transaction confirmation, fraud prevention data
• Social Media: If you interact with us on Instagram, Pinterest, or other platforms (public information only)
• Analytics Providers: Aggregated website usage statistics

We use your personal information for the following purposes:

Essential Business Operations

• Order Fulfillment: Processing your jewellery orders, coordinating with Birmingham craftspeople, arranging hallmarking, managing delivery
• Bespoke Design Service: Conducting design consultations, creating custom pieces, translating Persian poetry, selecting appropriate cultural references
• Payment Processing: Securely processing transactions, managing deposits for made-to-order pieces
• Customer Service: Responding to enquiries, providing after-sales care, managing returns or repairs
• Account Management: Maintaining your account, managing preferences, tracking order history

Legal & Compliance

• Fraud Prevention: Protecting against fraudulent transactions and unauthorised access
• Legal Obligations: Complying with UK tax, accounting, and trade regulations
• Dispute Resolution: Handling complaints, legal claims, or regulatory enquiries

Marketing & Communication (With Your Consent)

• Email Newsletters: Sharing Persian heritage education, new collection launches, cultural stories, workshop updates
• Personalised Recommendations: Suggesting pieces based on your interests (e.g., if you love the Golestan collection, we might share new garden-inspired designs)
• Special Occasions: Sending Nowruz (Persian New Year) greetings, anniversary reminders for bespoke commissions
• Exclusive Access: Early access to limited editions (like our annual Meena enamel collaborations)

Website Improvement & Analytics

• User Experience: Understanding how visitors navigate our site, which collections resonate most
• Technical Optimisation: Improving site performance, fixing bugs, enhancing mobile experience
• Content Strategy: Analysing which Persian heritage stories engage our audience, informing future educational content

Under UK GDPR, we process your personal data based on the following lawful grounds:

We share your personal information only with trusted partners who help us deliver our service:

Essential Service Providers

• Birmingham Jewellery Quarter Craftspeople: Trusted goldsmiths and setters who bring designs to life (name, sizing, design specifications only)
• UK Hallmarking Assay Office: For official precious metal verification
• Payment Processors: Shopify Payments, PayPal, or other secure payment gateways (we never store full card details)
• Shipping Partners: Royal Mail, DHL, or specialist insured couriers (delivery address only)
• Email Service Providers: For newsletters (with your consent)

Collaborative Artisans (Bespoke Commissions)

• Isfahan Enamel Masters: For Meena collection collaborations (design specifications, timeline)
• Persian Calligraphy Artists: For Harf collection personalisation (text only, no personal details)
• Gemstone Suppliers: For sourcing specific materials (no customer information shared)

Technology & Analytics

• Shopify: Our e-commerce platform (hosts all store data securely)
• Google Analytics: Anonymous website usage data (IP anonymised)
• Social Media Platforms: If you engage with us on Instagram, Pinterest, etc. (governed by their privacy policies)

Legal Requirements

We may disclose your information if required by UK law, court order, or to protect our legal rights.

Under UK GDPR, you have the following rights regarding your personal data:

We protect your personal data with the same care we bring to safeguarding Persian heritage pieces:

Technical Measures

• Encryption: All data transmitted via SSL/TLS encryption (https://)
• Secure Storage: Data hosted on Shopify's secure servers (PCI DSS Level 1 certified)
• Password Protection: Your account password is encrypted and never stored in plain text
• Regular Updates: Security patches and software updates applied promptly
• Access Controls: Restricted access to personal data, only authorised personnel

Organisational Measures

• Staff Training: All team members trained in data protection principles
• Confidentiality Agreements: Craftspeople and partners bound by confidentiality clauses
• Data Minimisation: We only collect what we genuinely need
• Regular Audits: Periodic reviews of our security practices

Data Retention

We retain your personal data only as long as necessary:

• Active Customers: For the duration of our relationship plus 6 years (UK tax requirements)
• Marketing Consent: Until you withdraw consent or 3 years of inactivity
• Bespoke Design Records: 7 years (for warranty and heritage documentation)
• Website Analytics: 26 months maximum

We use cookies to enhance your experience and understand how our website is used.

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and improve your browsing experience.

Types of Cookies We Use

Managing Cookies

You can control cookies through:

• Cookie Banner: Accept or reject optional cookies when you first visit
• Browser Settings: Most browsers allow you to refuse or delete cookies

Note: Disabling strictly necessary cookies may prevent you from placing orders or accessing your account.