Where Persian heritage meets British craftsmanship
حامد عرب چوبدار
HAMED ARAB CHOOBDAR
Persian Heritage. British Excellence. One Journey.
Industry Recognition
Award-winning design validated by the UK's highest authorities
Senior Medallist
Goldsmiths' Craft & Design Council Awards
2024
Senior Medallist recognition from the Goldsmiths' Company, one of the Great Twelve Livery Companies of the City of London. This award celebrates mastery in goldsmithing and design excellence at the highest professional level.
Jewellery Oscar
Goldsmiths' Craft & Design Council Awards
2020
Winner at the UK's most prestigious jewellery competition, often called the "Oscars of the jewellery world." This recognition validates exceptional design innovation and craftsmanship excellence in British luxury jewellery.
First Win
Goldsmiths' Craft & Design Council Awards
2018
First recognition from the Goldsmiths' Craft & Design Council, marking the beginning of a distinguished award-winning career. This win established professional credibility in Britain's competitive luxury jewellery sector.
Gold Winner
A' Design Award - Gold
2019
International Gold Award in Jewellery, Eyewear and Watch Design category. This prestigious Italian design competition recognises innovation and excellence across global design disciplines, with only 5% of entries achieving Gold status.
British Fashion Council
Global/Exceptional Talent Visa
2020
Official recognition from the UK Government and British Fashion Council for exceptional ability in jewellery design. This elite visa is reserved for world-leading talents in arts, sciences, and digital technology, affirming international expertise at the highest level.
The Foundation
A Decade of British Luxury Excellence
Birmingham Trained
Europe's premier goldsmithing institution
7 Years Manufacturing
Designed for Britain's biggest brands
Luxury Retail Expert
Served hundreds of high-value clients
I've earned that trust hundreds of times. Now I bring that same expertise, and my Persian heritage,to every Silux piece.
Why Silux London?
The culmination of a decade-long journey
"What if I could combine British excellence with my Persian heritage at museum quality?"
I spent ten years learning how Britain's finest jewellers operate. I learned what makes clients trust you with £5,000+ purchases, how to source the world's finest materials, how to execute complex designs with precision, and how to build pieces that last generations.
But no luxury house could give me what only I possess: authentic Persian lineage.
I don't borrow from Persian culture, I embody it. This is not inspiration; this is inheritance.
Silux London is my answer: Persian turquoise I personally source from Neyshabur. Designs rooted in 5,000 years of artistic tradition. British craftsmanship at the highest level. And a personal relationship with every client.
This combination is extraordinarily rare.
I spent ten years learning British luxury excellence, designing for the country's biggest brands and serving clients at one of its most prestigious jewellers. Now I am applying every lesson to my own vision: jewellery that honours 5,000 years of Persian heritage with the quality, craftsmanship, and service that British luxury demands.
Career Journey
The School of Jewellery
Birmingham City University - Goldsmithing & Design. Trained at Europe's premier goldsmithing institution, learning the craft foundations that would support a decade of professional excellence.
Britain's Largest Manufacturer
New Product Development Team. Designed collections for major British brands, learning production at industrial scale while mastering the balance between artistic vision and commercial viability.
First Goldsmiths' Award
Winner at the Goldsmiths' Craft & Design Council Awards. First major industry recognition, establishing professional credibility in Britain's competitive luxury jewellery sector.
A' Design Award - Gold
International Gold Award in Jewellery, Eyewear and Watch Design. Global recognition for design innovation beyond the UK market.
Global Talent Visa
UK Government recognition for exceptional ability in jewellery design. Elite visa status affirming world-leading expertise in the field.
Second Goldsmiths' Award
Senior Medallist at Goldsmiths' Craft & Design Council Awards. Recognition of mastery and consistent excellence in goldsmithing and design.
Third Goldsmiths' Award
Three-time winner at the UK's most prestigious jewellery competition. Consistent excellence over seven years, often called the "Oscars of jewellery."
British Citizenship
Formalised Persian-British dual identity. The complete integration of 5,000 years of Persian artistic heritage with British craftsmanship excellence.
SILUX LONDON Founded
Persian Heritage Meets British Excellence. After a decade of learning British luxury excellence, founded Silux London to honour Persian heritage at museum-quality standards.
Ready to Begin?
Explore collections rooted in Persian heritage, or book a consultation to create your bespoke piece.